NFT & Stepping Stone
Last updated
Last updated
NFT Marketplace
The fanC NFT marketplace provides the typical functionalities of an NFT marketplace, including the creation, purchase, and sale of NFT content. Anyone can easily create, buy, and sell NFTs, and the NFTs created by creators become blockchain-based digital content. On the fanC NFT marketplace, buyers and sellers can conduct auctions at their desired prices or trade at fixed desired prices, similar to a conventional store's transaction method. All records apply smart contract technology, enabling verification of ownership and the transaction process on the blockchain network.
Users can easily create NFT content, such as images, videos, and audio files, on the fanC NFT marketplace without the need for professional knowledge. Through the fanC NFT marketplace, users can directly interact with influencers, enjoy fandom activities, or become creators themselves and earn rewards.
The fanC NFT marketplace entered the business under the name 'fanCPlace' in January 2022. However, due to a temporary contraction in the NFT market, the operation of the 'fanCPlace' application has been temporarily suspended. This is a strategic decision to better analyze future market conditions and establish a sustainable growth strategy. fanCPlace is responding flexibly to changes in market conditions and plans to resume operations with the recovery of the market in the future.
Stepping Stone
The 'Stepping Stone' service provided by the fanC platform aims to address the chronic issues faced by many unknown artists in Korea and establish a sustainable creative ecosystem. 'Stepping Stone' translates to a word meaning "stepping stone" in English, symbolizing its goal to stabilize and enhance the creative environment by resolving the polarization experienced by lesser-known artists who couldn't even attempt consumer transactions.
The Stepping Stone program sees the growth of creators as a vital mission that aligns with the growth of the fanC platform. This program offers comprehensive support to capable and talented creators. Especially for individual creators, it creates an environment where they can plan, produce, and distribute content independently, thereby fostering their growth.
For example, creators active on CELEBe can receive direct support if they pass the platform's screening criteria, which consider production capabilities and potential for development. Currently, the Stepping Stone program is being implemented in various forms within CELEBe, continuously supporting creators' growth.
The key components of the 'Stepping Stone' program are as follows:
Discovering New Creators and Supporting Creative Activities through FANC Rewards: fanC identifies new artists and offers FANC rewards to recognize their efforts. This supports creative activities and promotes the growth of the artists.
Connecting Advertisers to Serve as a Stepping Stone for Celebe: 'Celebe' connects advertisers with artists, promoting and generating revenue from their works. This provides artists with more opportunities for promotion and sales.
Creating Additional Income Opportunities for Creators: The 'Stepping Stone' program offers creators the chance to generate additional income by selling their works, boosting their creative enthusiasm and fostering a sustainable creative economy.
Networking Opportunities for New Creators: The fanC platform provides opportunities for new artists to collaborate and network, supporting their creative activities. This promotes knowledge sharing and mutual support among artists, expanding the creative community.
Currently, 'Stepping Stone' is being carried out through various activities on CELEBe. 'Celppoters,' a combination of 'CELEBe' and 'Supporters,' is part of Stepping Stone, offering rewards for creative activities. This program rewards the efforts of artists and supports their creative endeavors.
Additionally, the CELEBe application directly selects and supports various creators, facilitating new artists' creative activities and encouraging broader participation. Stepping Stone also connects these creators with advertisers.
CELEBe supports individual creators through partnerships with MCN companies such as 'Play Town,' 'PICORPORATION,' and 'witU.' Through these partnerships, CELEBe directly supports content planning, production, and distribution for these creators, allowing them to generate additional income.
Moreover, events like 'CELEBe Night' provide networking opportunities where new creators can interact and collaborate with major entertainment companies. These events have offered better opportunities for new creators. Thus, 'Stepping Stone' is an open creative support program available to all creators.
